Print
New Look: winning strategies in developing markets

Since its international launch three years ago, clothing manufacturer New Look has met with considerable success. The company now has 650 stores in towns and cities in 12 countries, from high street London to Moscow and Singapore. New Look has found the right balance between adapting its offer to local markets and maintaining its efficiency, reactivity and strong brand identity.

With many companies now looking to emerging markets for growth, Michael Lemner, shares some of his insights for succeeding in these high-potential regions.

 

Co-organiser:

 

Speakers:
  • Michael LEMNER
    (Group Managing Director for Franchise, Developing Markets and Mim, New Look)
Programme Details
  • Format:
  • Theme:
  • Date:
  • Start time:
  • End time:
  • Location:
  • Stand-alone session
  • Successful strategies for international growth
  • Wednesday 18-Nov-2009
  • 11:00
  • 11:45
  • Fifth Avenue Room