Biography:

Nathalie Dubreu, as a Director of Eurelia is in charge of:

Market research:

-Carries out research prior to the launch of a store or a shopping centre: geo-marketing, competition analysis, analysis of the local environment (demography, legal requirements...), collection of principle economic indicators: spending power per household, etc.

Consulting:

-Provides retail chains with strategic advice on  their European entry strategies:  entry  modes, and  adequate  locations  to  enter  the  targeted  market.  Makes recommendations for  a repositioning of an existing retail network.

-Sets  up  the  marketing  diagnosis  of  an  existing  retail  site:  added  value  of  the  concept, positioning towards  the  competition, analysis  of  the  site  accessibility, pros  and cons  of the layout...

Strategic market analysis:

-Enquires about all the shopping centres  to be opened in Europe (About 600 projects  "in the pipe-line" listed  in  more  than  10  countries:  Germany,  Poland,  Czech  Republic,  Italy, Switzerland,  Hungary...).  Analyses  the  impact  of  these  new  openings  on  the  existing  local retail structure.

-Carries out research and publishes reports on the  evolution  of retail  in the  main  European cities and countries. Latest studies: the Austrian Market, Budapest, Athens, Szczecin, Geneva, Venice, Antwerp, Praha.

Company Profile:

Eurelia

For 20 years, Eurelia has been providing valuable support for retail chains in Europe. Based on its two core competencies - as a Federation of 90 international retailers and as an independent expert on European retail consulting with a longstanding relation with real estate actors (developers, investors, leasing agent.. -) Eurelia is a unique structure for retailers, developers, investors, cities and urban planners.

Eurelia provides:

-20 years of expertise on European retail consulting,

-A unique place for dialogue and data exchange for International Directors,

-Strategic advice, data and tools to make decisions on European retail issues,

-An understanding of European urban retail development and of the "best retail practices", on more than 150 European cities and more than 20 countries,

-A multidisciplinary team, which can work out a project from the early stage to the final phase,

-An in-depth understanding of retailers' needs and strategies in Europe,

-A 20 year-consulting experience to investors and developers, with an expertise on more than 15 countries.